Essential SaaS Tools for Business Startups

Photo of author
Written By Ronnie Banks

Here is a comprehensive list of free and paid business startups SaaS tools for entrepreneurs, developers, and small businesses. Explore for more SaaS software recommendations.

1. Calendly [CRM SaaS Tool]


Calendly is the world’s fastest-growing and leading platform for simple and easy scheduling. Calendly is a modern free online appointment scheduling platform that makes “finding time” a breeze.

When connecting is easy, your teams can get more done. You can read our review of Calendly here. Calendly is more than a scheduling saas tool. See how it works for free now.

2. Keap [SaaS CRM Tool]

KeapKeap combines CRM, marketing automation, sales automation, payments, and much more in a single, integrated platform, so you can convert more clients and grow your business.

Grow your business with Keap via email, CRM, sales and marketing automation, payments, scheduling, landing pages, and so much more. Keap helps you dramatically grow your sales and save time by eliminating business chaos.

For a limited time, save 30 per cent off your first 5 months! Click here to learn more or sign up now.

Keap Email Subject Line Generator

Use Keap’s free, easy-to-use Email Subject Line Generator to ensure your sales and marketing messages get opened. Get it now!

3. QuickBooks [SaaS Accounting Tool]


Businesses run better with QuickBooks. Track expenses, manage cash flow and create invoices. Seriously easy online accounting software for small businesses, no matter where you are. Free 30-day trial. Anytime, anywhere access. Assisted onboarding.

Explore how Intuit products can work for you by joining the over 50 million people already using TurboTax, QuickBooks, and Mint to power their prosperity. Click here to receive 55 per cent off Quickbooks for three months.

4. Restream [Marketing SaaS Tool]


Your bridge to live-streaming across all platforms has arrived.

When you stream your live videos to a single platform, the number of viewers can be disappointing. After all, you are just one person with limited bandwidth and you are not sure whether your content will make a bigger splash on YouTube or Facebook.

But why not both? In fact, why not every platform? Meet Restream.

You stream live videos because you want to get your message out. But with your current setup, you are only streaming on one platform at a time—meaning, you are missing out on a ton of viewers.

Luckily, you can drastically increase your viewer count by streaming to multiple platforms with Restream. Restream is a live streaming solution that helps businesses of all sizes distribute video content across multiple social media channels like YouTube, Twitch, Facebook, and 30+ streaming sites at once. 

Restream is the easiest way to broadcast professional live streams from your browser to different social media platforms at the same time.

Restream is a complete live streaming solution for businesses, churches, and content creators. Expand your audience with Restream multistreaming today.

5. [Work OS SaaS Tool] work operating system is an open platform where anyone can create the tools they need to run every aspect of their work.

Run all your work on a shared platform. Create scalable workflows for your team. Define ownership. Measure goals. Collaborate together on one platform. Fully customizable. Flexible workflow. 24/7 legendary support. Automations. Teams of all sizes. Try for free!

i). General project management is an open platform where you can build a custom solution for your team’s project management. See the big picture with dashboards and get a high-level overview of your project budgets, timelines, and resources all in one place.

Easily visualize performance with embedded analytics so your team can maximize your ROI and ensure success for your business. See how it works!

ii). Sales CRM

Far more cost-effective with more flexibility than many legacy CRMs, monday․com is an all-in-one platform that helps you manage the entire customer lifecycle, including pre-and post-sales processes.

Use pre-made sales templates to start within minutes. Then, rearrange columns and boards to suit your unique processes. So even if your processes change, your CRM doesn’t have to. See how it works!

iii). Marketing

This intuitive platform connects marketing executives to the data that matters throughout their department, and marketing teams to the entire organization.

From ideating new campaigns to analyzing performance, lets you build the custom solutions you need to focus on scalable growth without endless sync meetings. See how it works!

6. Time Doctor [HR SaaS Tool]

Time Doctor HR SaaS Tool

Time Doctor is an employee time tracking software that helps you and your team get a lot more done each day and to be more productive while working from home. 

You can customize features as needed for each employee enhancing focus & productivity. Try it for free – no credit card required!

7. Crowdfire Inc [Social Media SaaS Automation Tool]


Crowdfire is a powerful Social Media Management tool for brands, businesses, agencies, and individuals all around the world to drive social media engagement and growth.

Crowdfire is the super smart Social Media Manager that is helping you grow online every day. Post to all your social media accounts profiles at once. Just sign in with your existing accounts and start sharing.

Crowdfire is a very powerful social media scheduling platform. You can use Crowdfire for content curation, bulk scheduling, analytics, mentions, and accounts. 

Content curation is one of the strengths of Crowdfire. This feature will help you prepare content for sharing and mixing in collated content from other sources. It focuses on helping you to post your posts at the best possible times. 

Crowdfire can be used to get an indication of your social success thanks to the selection of analytics and customized reporting. Start growing your network now.

8. Shorby [Marketing SaaS Tool]


Shorby is a tool that turns any bio link into an impressive micro landing page that drives traffic and conversions. Shorby is a link shortener used for many cases but mostly used for Instagram bios. 

Supercharge your Instagram and YouTube. Drive traffic to multiple links and messengers, highlight your stunning products and videos. Make your #Shorby page now.

9. Unbounce [Sales SaaS Tool]

Unbounce is the leading landing page platform that helps you convert more of your visitors into leads, sales, and customers.

Unbounce is for people with limited or no techy background – so anyone now can start building stunning landing pages and A/B test various elements on the landing page to improve conversions. Try Unbounce for free now.

10. StoryChief [Marketing SaaS Tool]

StoryChief is the complete content marketing solution for your team, built specifically for B2B marketing teams and content agencies. is an Editorial SaaS Software for Startups, SEO Marketers, and Editorial teams who want to publish their stories multi-channel in seconds.

StoryChief is a marketing platform that helps businesses create, plan, approve and publish campaign content across various channels.

11. Adzooma [Marketing Automation SaaS Tool]

Marketers love the simplicity Adzooma offers. Create, optimize and track the performance of Google, Facebook, and Microsoft advertising with Adzooma.

Adzooma is a Google Premier Partner. Google Partners are companies trained and certified by Google to effectively create and manage Google ads.

“Fully integrated with both Google, Facebook, and Microsoft Ads, Adzooma is a digital marketing platform that is built to help businesses of any size gain a competitive advantage. 

Based on highly intelligent machine learning, the platform analyses connected accounts 24/7 to look for opportunities to improve performance. Time-consuming manual tasks can be fully automated and detailed reports can be created and sent to colleagues and clients with the click of a button. 

The overall result is that users can spend more time working on the overall strategy to win more customers without getting tied up in the data.”

12. Melio [SaaS Management Tool]

Melio is a free and easy-to-use payment solution that allows small businesses in the US to pay virtually any domestic business expense, by bank transfer, debit card, or credit card – even where cards are not accepted.

Melio is ideal for small businesses that want to:

  • Simplify their accounts payable online.
  • Save money on transaction fees.
  • Pay expenses with a credit card – even fixed costs like rent, utilities, insurance, etc.
  • Save time on manual tasks like writing checks and payment delivery.
  • Schedule payments in advance so they go out on time.
  • Keep track of payments after they are sent.
  • Get an overview and reminders of upcoming payables.

13. VisualCV [SaaS Tool for Freelancers]

VisualCV is an online resume and portfolio-building website that has helped over 3 million people make their next career move. It is an easy and convenient way to create PDF resumes and CVs for job applications.

A VisualCV allows professionals to easily build and manage an online career portfolio that comes alive with video, pictures, and professional networking. It is the perfect app for busy job seekers.

VisualCV reinvents resumes for networking, business development, and career progression within today’s Web 2.0 environment.

Get access to 100s of resume samples and interview tips to land your dream job today. VisualCV is the most powerful resume builder to help you get hired faster. Try VisualCV for free today!

Join the over 3.1 million members that use VisualCV’s free online CV builder to create stunning PDFs or online CVs and resumes in minutes. Pick a CV template design and build your professional CV. Signup for free.

Disclaimer: contains affiliate links to some products and services that we recommend. We may receive a commission for purchases made through these links at no extra cost to you.

SaaSXtra is a free online resource sharing SaaS tools, in-depth SaaS product reviews, and other SaaS resources to help you build, manage, and run a successful business.

For questions and inquiries on the blog, please send an email to the Editor at saasxtra[at]gmail[dot]com.