How to Create a Landing Page in GoHighLevel: Step-by-Step Guide

Landing pages fuel growth for SaaS companies. They grab attention, drive sign-ups, and convert leads into customers faster than most web pages. GoHighLevel has become a popular choice for building them, thanks to its all-in-one tools and beginner-friendly features.

If you want to create a landing page in GoHighLevel, this step-by-step guide breaks it down into clear, easy actions, even for those new to the platform. You’ll walk away knowing how to design a landing page that looks sharp, works well on any device, and helps your SaaS business stand out.

Discover how SaaS founders and marketers streamline their landing page creation, save time, and boost conversions so you don’t have to start from scratch.

What is GoHighLevel and Why Use It for Landing Pages?

GoHighLevel is an all-in-one marketing and sales automation platform packed with tools designed for agencies and fast-growing SaaS companies. It’s more than a basic website builder.

With GoHighLevel, you can run campaigns, build landing pages, capture leads, trigger follow-up emails, and track your customer journey, all in one dashboard. For SaaS founders and marketers, it means less time juggling software and more time working on conversions.

GoHighLevel Explained

You have access to every tool you need to create a landing page in GoHighLevel under one roof. The platform combines CRM, email marketing, pipeline management, automation, and analytics. This approach lets you launch, capture, and convert leads without ever leaving the platform.

Here’s what sets GoHighLevel apart:

• Drag-and-drop editor: Design beautiful landing pages and funnels with zero coding. If you’ve used drag-and-drop builders before, you’ll feel at home.

• Form and survey builder: Gather lead info, feedback, or event sign-ups directly from your page.

• Integrated CRM: Every new lead routes right into your pipeline for instant follow-up.

• Multi-channel marketing: Send emails, SMS, or even phone call follow-ups triggered by landing page activity.

• Analytics: See how every landing page and campaign stacks up, so you can double down on what performs best.

If you want to check out GoHighLevel’s full feature set, visit their official website.

Advantages of Creating a Landing Page in GoHighLevel Over Other Landing Page Builders

GoHighLevel isn’t just another tool in your tech stack; it replaces many. Let’s break down what gives it an edge, especially for SaaS marketers and startups:

• Unified platform: No need for Zapier to stitch together CRM, email, SMS, and landing pages.

• Automated follow-up: Set up smart workflows so leads get nurtured without manual work.

• Affordable for scaling: Run unlimited landing pages for multiple products, services, or clients without paying per page or lead.

• Team collaboration: Easily add your marketing and sales teammates to manage campaigns and pipelines together.

• White-label option: Agencies can brand the platform as their own for client work.

The time saved managing multiple tools pays off quickly, especially as your SaaS business grows. Marketers can create, launch, and optimize campaigns from one login, giving startups an agility advantage.

For those who want a closer look at no-code builders within GoHighLevel, their no-code landing page builder outlines how you can quickly build pages, test offers, and launch fast.

Why You Should Create a Landing Page in GoHighLevel

SaaS startups move quickly. Building and testing landing pages to find what works shouldn’t slow you down. GoHighLevel is packed with features that help SaaS marketers:

• Run split tests and optimize in real-time.

• Track leads straight into the CRM for immediate follow-up.

• Set up automation that nurtures users from the landing page to recurring customers.

GoHighLevel’s focus on speed, automation, and all-in-one simplicity makes it a top pick when you want to create a landing page and see results sooner rather than later.

 

How to Create a Landing Page in GoHighLevel

Trying to create a landing page in GoHighLevel can feel like opening new doors for your business. GoHighLevel makes it easy for founders and marketers to get high-converting pages live fast, whether you’re after more trial signups or new demo requests.

Here is a practical, complete guide that walks you through every action, from setting up your account to launching your page and seeing those first conversions roll in.

Setting Up Your GoHighLevel Account

Before launching into your first build, you need a GoHighLevel account.

• Head to the GoHighLevel website and find the signup button.

• Fill out your basic details like name, email, and password.

• If prompted, select your business category and intended use so your dashboard is tailored for you.

Inside the dashboard, you’ll notice an organized navigation menu. The main sidebar gives you quick access to Funnels & Websites, Contacts, Marketing, and Automation.

Make sure you have admin privileges so you can access the landing page tools. If you’ll be working with teammates, invite them now from the settings menu to maximize collaboration.

Double-check these prerequisites before you start:

• Your business URL and brand graphics (logo, color codes, etc.)

• Content for your landing page (like headlines, offers, and images)

• Integration needs (such as forms or calendar tools)

Having these assets ready prevents you from getting stuck mid-build.

Navigating to the GoHighLevel Landing Page Builder

Once you’re logged in, locate the Funnels & Websites section in the left sidebar. Click it, and you’ll see options for Funnels, Websites, and Landing Pages.

• Choose the “Landing Pages” option.

• Click the “+ New Landing Page” or “Create Landing Page” button.

• Name your landing page for easy tracking. Write something descriptive tied to your campaign or goal.

The landing page builder interface will open up, showing a blank canvas and a sidebar with page elements.

Here you’re just a click away from adding new sections, forms, and calls-to-action. Everything is drag-and-drop, so you can move modules around until your page feels just right.

Choosing a Template or Starting from Scratch

GoHighLevel lets you choose from a gallery of proven templates or build your page from the ground up.

• To use a template: Browse the template library, preview layouts, and select one that matches your campaign. Templates feature built-in sections for headlines, forms, testimonials, and more. They save you time and help inspire your copy and design.

• To start from scratch: Select the blank template option. Add sections one by one, dragging in images, text, forms, and other widgets.

Both methods let you fully customize the result. Beginners may find starting with a template gives them a faster learning curve, while more experienced marketers enjoy the creative freedom of a blank slate.

Customizing Content, Layout, and Design

Now for the fun part: making your landing page unique and high-converting. When editing to create a landing page in GoHighLevel, you’ll work with:

• Text and Headlines: Click into any text block to update your headline, body copy, and trust signals.

• Images and Videos: Drag media widgets onto the canvas, upload files, and resize as needed. Use original product screenshots or brand imagery for impact.

• CTA Buttons: Edit button text (like “Start Free Trial”) and link directly to signup forms or booking calendars.

• Forms: Add forms to capture names, emails, or any other info you need. Connect forms with automations for instant follow-up.

• Mobile Responsiveness: Preview as you build to ensure your page looks right on both desktop and mobile screens.

• Brand Styling: Match fonts and colors with your SaaS brand guidelines for a seamless experience.

You can rearrange sections in seconds. Don’t forget to save your progress as you work.

Publishing and Testing Your Landing Page

Once your design looks sharp, it’s time to share it with the world.

• Click “Publish” in the page builder.

• Choose a domain (either your own branded URL or a GoHighLevel subdomain).

• Use the “Preview” feature to check for typos, design glitches, and test the user journey from start to finish.

After your landing page is live, go a step further. Start with these A/B testing basics:

• Duplicate your page to test new headlines, button colors, or offers.

• Split your traffic between versions and use built-in analytics to see which performs best.

• Review data on conversions, bounce rate, and form completions regularly for actionable insights.

GoHighLevel’s reporting tools make tracking and improving landing page results straightforward. With each round of publishing and testing, you’ll refine your landing pages, make smarter decisions, and see real results that drive your SaaS growth.

Best Practices for High-Converting Landing Pages in GoHighLevel

Building a landing page is only half the journey. To create a landing page in GoHighLevel that delivers more sign-ups and leads, you need to follow proven strategies that move people to action.

Let’s get into practical tips that take your page from okay to outstanding, without the fluff.

Craft Clear, Benefit-Driven Copy

Your copy should answer one question fast: “What’s in it for me?” SaaS landing pages win when they cut through the noise with clear benefits.

• Focus on how your software solves a core problem.

• Use plain language, skip jargon, and keep each section tight.

• Make your value proposition bold and visible early on.

• Use bullet points for fast, easy scanning of key features or benefits.

By speaking to real user outcomes (think saving time, reducing hassle, making better decisions), you keep visitors engaged and eager to sign up.

Use Strong and Visible Calls-to-Action (CTAs)

If your CTA blends in, you’ll leave conversions on the table. Make it pop.

• Place your primary CTA above the fold where it can’t be missed.

• Use action-focused text like “Start Free Trial” or “Get My Demo.”

• Choose a contrasting button color so it stands out on the page.

• Limit distractions. Remove extra buttons or menu items that don’t serve your goal.

It helps to repeat your CTA once or twice, always where visitors are about to make a choice.

Keep Your Layout Focused and Visual

Clean design makes all the difference, especially on SaaS pages. A clutter-free layout lets your offer shine.

• Stick to one goal per page. Sign up, book a call, or download a guide.

• Break up content with whitespace to prevent overwhelm.

• Use high-quality visuals, product screenshots, or quick demo videos.

• Keep forms simple: ask for only the most essential info.

Check every element and ask, “Does this help my visitor take the next step?” If not, cut it.

Build Trust with Social Proof and Signals

Visitors need a nudge to trust you, especially if you’re new to them. Give them reasons to believe in your product.

• Add testimonials from happy users.

• Include logos of well-known customers or press mentions.

• Show trust badges or short case studies with clear results.

Test, Measure, and Improve Continuously

No landing page is perfect on day one. The highest-converting pages are the result of ongoing tweaks.

• Run A/B tests on headlines, CTAs, and form fields.

• Use GoHighLevel’s analytics to watch conversion rates and drop-offs.

• Make one change at a time so you know what’s driving results.

Regular reviews and data-driven adjustments help you grow conversion rates over time.

Quick Checklist Before You Create a Landing Page in GoHighLevel

To sum up, before you publish your GoHighLevel landing page, review this list:

• Is the promise clear and prominent?

• Do CTAs stand out and invite clicks?

• Is the page design distraction-free and mobile-friendly?

• Are the forms short and simple?

• Have you added proof and trust signals?

• Did you test everything (copy, images, buttons) on desktop and mobile?

Following these steps will help you create a landing page in GoHighLevel that looks great, works on any device, and converts more visitors into real leads for your SaaS business.

Pitfalls to Avoid When Creating a Landing Page in GoHighLevel

Building your first landing page with GoHighLevel can be a game-changer for a SaaS business. GoHighLevel makes it easy to get started, but some users fall into common traps that hurt conversions and waste resources.

Knowing where others stumble can save you time, headaches, and help you get real results from day one. Let’s walk through frequent mistakes and simple ways to dodge them so your landing page stands out and performs well.

Overloading the Page with Too Many Goals

Trying to achieve everything on a single landing page often leads to lower conversions. If your page asks users to sign up, book a demo, download a guide, and follow your social media, people will feel pulled in too many directions and leave.

• Stick with one clear objective for each page (sign up or book a call, not both).

• Remove extra buttons and navigation links that distract from your main offer.

This focused approach keeps actions simple for visitors and reflects what top SaaS marketers do for their best results. For more on mistakes like this and tips for clarity, KlientBoost highlights common landing page errors that are easy to fix.

Weak or Confusing Call-to-Action

A vague or hidden CTA often wrecks even the nicest-looking page. Visitors need to know exactly what to do next.

• Make your CTA large, bold, and action-focused (like “Start Free Trial”).

• Place your button above the fold and repeat it at least once as the user scrolls.

If users struggle to spot your main offer or hesitate because your text is unclear, your conversion rate will drop fast.

Ignoring Mobile Optimization

More than half of SaaS visitors check your page from a phone. If your landing page doesn’t load well or looks strange on mobile, you’re losing sign-ups.

• Always check the mobile preview before publishing.

• Keep images small for fast loading.

• Make sure buttons, text, and forms adjust to smaller screens.

Fast, mobile-ready pages win more leads and keep users from dropping off.

Asking for Too Much Information

It’s tempting to get as much user info as possible, but long forms bring fewer completions. Stick to the basics early on.

• Limit your signup form to only the essentials (name, work email).

• Save extra fields for later steps or onboarding.

Simple forms lower friction and encourage more users to start your SaaS free trial or request a demo.

Cluttered Design and Overused Visuals

A cluttered layout with too many graphics or conflicting colors makes your offer less clear and trustworthy. Visitors get confused or frustrated and bounce.

• Leave white space so your pitch can breathe.

• Use only a handful of images. Pick the ones that support your message.

• Avoid using generic stock photos when possible.

Lack of Trust Signals or Social Proof

If your landing page skips testimonials, reviews, customer logos, or trust badges, users may second-guess your credibility, especially if you’re a new SaaS startup.

• Add short, honest testimonials from real users.

• Show proof like logos, press mentions, ratings, or short stats.

A few strong trust signals can make a big difference in getting sign-ups over the finish line.

Failing to Test and Iterate

Launch and forget is one of the most costly errors. Landing pages often need tweaks for copy, layout, and offers based on real-world data.

• Run A/B tests with different headlines or button colors.

• Watch analytics for user drop-off points.

• Adjust every few weeks for steady improvement.

To always stay ahead and learn what works faster, learn from others’ results.

Skipping Proofreading and Content Review

A single typo or broken link can undercut your brand’s image. Always check your content before you go live.

• Use tools to catch grammar and spelling mistakes.

• Double-check that every button leads where it should.

If you want to keep your page crisp and professional, reliable free grammar check tools can help make sure nothing gets missed in your final review.

By learning from these common pitfalls and taking intentional steps during your process to create a landing page in GoHighLevel, you put your SaaS startup a step ahead. Focused goals, clear CTAs, mobile optimization, and trust-building elements will set your page up for success from day one.

Conclusion

Learning how to create a landing page in GoHighLevel gives teams an edge in speed, focus, and the freedom to launch campaigns without technical headaches.

By mastering fast landing page creation, crisp messaging, and ongoing optimization, you set up your SaaS for better lead capture and quicker conversions.