13 Simple eCommerce SEO Checklist for Online Stores and Websites

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Written By Sophie Douglas

There is no doubt that eCommerce SEO is important. After all, it is one of the most effective ways to drive traffic to your website and ensure that your content is seen by people interested in what you have to say.

But with so many different eCommerce SEO practices out there, it can be tough to know where to start. For that reason, we have made the time to list the top eCommerce SEO checklist and practices you need to apply to your website if you want to see results.

1. Use keyword-rich titles and meta descriptions

One of the most important aspects of eCommerce SEO is, of course, keywords. Use keywords throughout your website content intelligently. This includes your titles and meta descriptions, as well as in the actual body of your text. And don’t overstuff. 

When writing titles and meta descriptions, make sure to include relevant keywords so that people searching for those terms will be more likely to find your content. But don’t stuff your keywords in there – use them naturally and sparingly, or you could end up being penalized by Google.

2. Optimize your eCommerce website for mobile devices

With more and more people using mobile devices to access the internet, it is important to make sure that your eCommerce website is optimized for these devices. This means having a responsive website design that looks good on smaller screens and loads quickly.

If your website is not optimized for mobile, you are likely to lose potential visitors – and that is not good for your eCommerce website SEO.

Optimize your eCommerce website for mobile devices

3. Use Alt tags for Images

When you upload images to your website, make sure to include alt tags. These are short descriptions of the image that help search engines understand what it is.

Not only do alt tags help with SEO, but they also help people with visual impairments who are using screen readers to access your content.

4. Create interesting and informative content

One of the best things you can do for your eCommerce SEO is to create high-quality, informative content that people will want to read. This could be in the form of blog posts, articles, infographics, or even videos.

Whatever content you create, ensure it is well-researched and engaging. If people enjoy reading your content, they are more likely to share it – and that can help with your eCommerce website SEO.

5. Promote your content

Once you’ve created some great content, it is important to promote it so that people actually see it. There are several ways to do this, including social media, email marketing, and paid advertising.

But don’t forget about organic promotion methods like link building. This is when you get other websites to link to your content, which can help improve your eCommerce website SEO.

6. Use social media

Social media is a great way to promote your content and connect with potential customers or clients. But it can also have an impact on your eCommerce SEO.

Any business will tell you how important this is, whether a London-based Digital Marketing business, logo designer in San Francisco or eCommerce SEO specialists in Hong Kong. It is a simple fact – social media is not something you can ignore.

Make sure to include social media buttons on your website so people can share your content easily. And don’t forget to post links to your content on your social media profiles – this can help people find it and could result in more traffic to your website.

7. Monitor your eCommerce website SEO progress

To see how well your eCommerce SEO efforts are paying off, it is important to monitor your website’s progress. This includes traffic levels, your website’s ranking in search engines, and the number of social media shares.

Now, you can use a wide range of software options to track your progress, the most obvious ones being Google Analytics and Ahrefs. This data can help you fine-tune your eCommerce SEO strategy and ensure you are on the right track.

Monitor your eCommerce website SEO progress

8. Fix broken links

If you have broken links on your eCommerce website, it is important to fix them. Not only are broken links bad for your eCommerce SEO, but they are also frustrating for users.

There are a number of ways to find and fix broken links, such as using the Google Search Console or Screaming Frog. Once you’ve found the broken links, you can either delete them or replace them with working links.

9. Use external linking

When you are writing content, it is important to include links to other websites – as long as they are relevant and high-quality. Not only does this help with your eCommerce website SEO, but it also shows that you are an authority on the subject.

But don’t go overboard with your external linking. A few well-placed links are all you need.

10. Use internal linking

In addition to external linking, it is also important to use internal linking on your eCommerce website. This is when you link to other pages or posts on your website.

Internal linking is beneficial for a number of reasons, including SEO. It can help search engines crawl your website more easily, and it can also help improve your website’s ranking.

11. Keep your eCommerce website up to date

If you want your eCommerce website to be successful, you need to keep it up to date. This means regularly publishing new content, updating old content, and ensuring all your links are working.

It might seem like a lot of work, but it’s worth it – especially if you want to improve your eCommerce SEO. A well-maintained website is more likely to rank higher in search engines and get more traffic.

12. Regularly check your website for errors

Even if you are doing everything right, there is always a chance that something could go wrong with your eCommerce website. That is why it is important to regularly check for errors, such as broken links and pages that aren’t loading properly.

There are a number of tools you can use to do this, such as Google Search Console and Screaming Frog. If you find any errors, fix them as soon as possible.

13. Use Rich Snippets

Rich snippets are a great way to improve your eCommerce website SEO and attract more clicks from SERPs. 

A rich snippet is a summary of your page that appears below the title in SERPs. It includes your page’s title, author, date published, and a brief description. 

Rich snippets can help improve your click-through rate (CTR) because they give users a better idea of what your page is about before they even click on it. You need to use structured data to get rich snippets for your pages. This is code that helps search engines understand the content on your page. 

There are several ways to add structured data to your pages, but the easiest way is to use a plugin. For WordPress, we recommend the Yoast SEO plugin. Once you’ve installed and activated the plugin, go to SEO → Search appearance → Rich snippets and make sure the “Enable rich snippets?” option is selected.

Use Rich Snippets

What is the perfect eCommerce SEO checklist?

SEO is a complex and ever-changing subject. But by following the eCommerce SEO checklist above, you can give your website the boost it rightfully deserves.

But always keep in mind – always keep your content fresh, relevant, and engaging. If you do that, you are sure to see success.

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