The Rise of SaaS Solutions in the United Arab Emirates (UAE) Today

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Written By Nupur Chauhan

Technology companies of all sizes are making the shift to cloud and SaaS solutions in UAE. Startups and SMEs are often forced to make trade-offs between cutting costs and effectively achieving their goals; with most opting for cost-cutting strategies that often go against achieving business aims.

By switching to SaaS solutions in the UAE, companies can focus on their core business goals instead of wasting time and money trying to keep the latest technology up and running effectively.

What is SaaS?

Cloud-based IT solutions have become an important part of doing business. These offerings from IT solutions companies cut costs, improve productivity and security, and integrate better with other parts of your organization to get a more cohesive experience.

One such offering is Software as a Service (SaaS). With SaaS, you don’t need to purchase software and hardware upfront—you simply pay for access to use it over time. This makes it easier to adapt to changing needs without having to invest heavily upfront.

For example, a SaaS solution might be right for you if you want a contact centre solution but don’t know how much demand there will be for it in future months or years. You can easily scale back your usage once you see that there isn’t enough demand. It also means that you aren’t locked into one provider—if something doesn’t work out, you can switch providers at any time.

You also don’t need to worry about losing your data because all information is stored on servers owned by third parties; these are typically cloud computing services like Amazon Web Services (AWS) or Microsoft Azure.

What is SaaS?

UAE’s Cloud & Enterprise Software Spending Has Increased Significantly

In a recent report, the cloud and enterprise software solutions are growing rapidly in both developed and emerging markets like UAE.

IT spending in the UAE is predicted to increase by 6.5 per cent from 2020-to 2023 to reach a total of $8.2 billion. Spending is mainly forecast to increase because of demand from large industries, particularly solutions in the areas of cloud computing, data analytics, cybersecurity, and IoT.

The Transition from In-House IT Software to Cloud-Based Services Is Accelerating

Cloud computing has made it possible for many companies to transition from in-house software solutions to cloud-based services. As a result, IT spending on enterprise and cloud solutions is expected to increase over the next few years.

In fact, global IT spending is predicted to rise by 5.1 per cent in 2022 alone. This growth will be fueled by an increasing number of small businesses moving their business applications into cloud-based platforms.

The Driving Forces Behind This Growth

Traditional IT spending is all about hardware, especially for on-premise software solutions. But thanks to a more mobile and web-centric environment, new software innovations are moving away from capital expenditures (CAPEX) toward operational expenditures (OPEX).

With readily available cloud software solutions, it is easier than ever for small businesses to access and use an enterprise-level IT platform that makes their daily operations smoother—and at a fraction of the cost. This is particularly good news for eCommerce companies looking to expand: no longer do you need to dedicate an entire office space just to hosting your website.

In fact, outsourcing your IT infrastructure can open up a lot more physical space—which means you have room for even more inventory!

It is important for enterprises to analyze the latest trends and develop a solution to provide what customers want. One good example is Artificial Intelligence- The largest contribution to the economy of the United Arab Emirates (UAE) by AI was expected to be in the financial services sector at about 37 billion U.S. dollars by 2035.

There are a few different ways that businesses can empower themselves through digital transformation—whatever their size, industry, or business model. But what should you exactly consider before automating businesses?

The Driving Forces Behind This Growth

1. What to Look For? Low / Mid / High Touch

In essence, these low and high touch-types of automation vary in the sense of the degree of responses. There is human automation, in which the only thing left for humans is the decision-making process.

We are looking at a society that has been completely optimized and automated by technology. Think of it as Skynet from Terminator, but run by humans and not AI.  Typically, high-touch interactions are more suitable for a smaller number of high-value customers who require personalized attention.

2. Number of Clients

Your business’s size matters when it comes to technology. For example, a large enterprise with dozens of different offices and thousands of employees might require a more complex software solution than your small one-man operation.

But no matter how many people or locations you have, you still need to empower your business by effectively using technology. You can make several strategic choices in order to empower your business with digital transformation, including choosing SaaS over on-premise software and cloud services over traditional hosting options.

3. Integrations

Every business needs to integrate. There are integrations you need to get your business off of the ground, and then there are integrations that will help your business grow.

Once you’ve determined what kind of integrations you need, it is time to think about what technology solution you’ll use to integrate your company. Contact centre solutions have always been there for customers as a cloud-based solution that provides complete visibility into all customer interactions across a broad array of communication channels like Whatsapp, Facebook, Slack, etc.

4. Support

When starting a business, you need all hands on deck—not just for customer support but for other areas of your business. However, it is important to identify which kind of client needs you are going to prioritize.

If you have clients who require instant personalized attention or automated responses, prioritize customer support from day one. For example, some UAE-based SaaS start-ups provide live chat and email support as well as an online knowledge base that helps businesses find answers and solve problems quickly.

Why SaaS Solutions?

By the end of 2022, reports claim that over 800 fintech companies from sub-segments like open banking, smart lending, blockchain and AI, will raise over $2bn in venture capital funding in the middle-eastern region.

Choosing a SaaS Solution, getting everything set up, getting your staff and clients up to speed, and integrating all your old data into this new system can all feel quite daunting. Eventually, it will not only make your life (and the life of your employees) much better but also give you the powerful decision-making automation for your clientele’s satisfaction.

Benefits of SaaS Solutions

Benefits of SaaS Solutions

1. Business anytime anywhere: SaaS solutions are deployable on the cloud as well as on-premise, and is focused on implementing an all in one software solution for businesses that emphasize inbound/ outbound customer interaction. They mainly support all browsers, devices and OS.

2. Work with Business intelligence: The latest technology SaaS solutions focus on your business growth as much as you do and make sure you get what you want. With intuitive reports and dashboards that are completely customizable per your requirements, you gain intelligent insights every day.

3. Completely customizable: Creating custom SaaS solutions to act according to your contact centres on the basis of your specific requirements is the speciality of software solutions. With these implemented, you get the liberty to choose and specify your business inputs to generate the desired output.

The Bottom Line

If you are serious about growing your business, you need to embrace cloud technology. Cloud-based solutions like call centre software offer immediate access to information, empowering workers to make better decisions quickly.

With cloud contact centre software, your IT solution company gains insight into your customer base and can streamline communications with clients. This translates into happier customers and a higher retention rate—which means more growth for your business.

With Conversational AI Solutions, you can start on a small scale and scale your business up as needed, which saves money and simplifies many of your administrative tasks. If you need help picking a good cloud provider for your business, look no further than today to get started.

As technology-driven solutions continue to provide useful case studies for the corporate and business market, it has become one of the most popular approaches for many organizations thanks to its advantages, such as flexibility and affordability.

With that, UAE-based B2B SaaS solution provider Eureka Digitisation & Automation Services (eDAS) is helping empower start-ups through Omnichannel contact centre, QMS Software, Knowledge Management Software, HR Onboarding Automation, Robotic Process Automation, Conversational AI tools, and much more.

“Change is the only constant thing. Adopt new technology and be prepared for the digital future. Also, resilience is the key to achieving future endeavours.” quoted the CEO of eDAS, Mr Abhinav Arora. eDAS has put in place a roadmap to globalize the organization by leveraging Digitization, Automation, Artificial Intelligence, and Machine Learning.

Abhinav, as a thought leader, opines that eDAS’s vision and conviction are based on the company’s fundamental strengths: an agile attitude to innovation, a competent and committed team, and an inclusive workforce. 

Operating in the Middle East for more than a decade, eDAS continues to expand its client portfolio, forging strategic partnerships with leading banks, financial institutions, and healthcare industries, and creating solutions for clients across industries.

“The voyage, however, has only just begun”.

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For questions and inquiries on the blog, please send an email to the Editor at saasxtra[at]gmail[dot]com.

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