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Unbounce Website Builder Features to Grow Your Agency Today

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Written By Ronnie Banks

Do you want to increase your sales online? Do you want to convert the visitors that come to your website to customers? If your answer to these questions is yes then Unbounce website builder is the solution you need to bring your desires to pass.

As an agency owner, growing your revenue per account while also producing considerable ROI upgrades for your clients is always a major challenge. However, by making use of landing pages and conversion optimization services of Unbounce website builder, you get to maximize the growth of your agency by creating new opportunities for you and your clients.

With Unbounce website builder you do not need to be a coder to create landing pages. Therefore, rather than sending all the traffic such as drop-down menus, company bios and unrelated CTAs to a single one-size-fits-all website. Unbounce gives you a better option that can increase the ROI of your agency.

This option involves the creation of a destination page that is tailored to suit a campaign, converting your visitors and keeping your clients happy with your company. Growing your agency becomes easy with the Unbounce website builder.

Every agency is aware of the technical glitches that can arise when you add more page requests to your development and marketing teams. Building client pages with Unbounce website builder eliminates this back and forth process. Helping you launch campaigns faster and turn more traffic into conversions.

Conversion Intelligence Platform

Landing pages that suit your client’s branding can be created with the drag-and-drop builder and library of 100+ customizable templates that are available in the Unbounce website builder.

Unbounce website builder comes with AI-powered features such as the Conversion Intelligence Platform, classic Unbounce, integrations and account management and security that helps drive more conversions. Signing up in Unbounce gives you access to these features.

Conversion Intelligence Platform

Combine your marketing knowledge with machine learning to achieve on-brand, high-converting campaigns. Under the Conversion Intelligence Platform, we have tools such as the Smart Builder, Smart Traffic, and Smart Copy.

1. Smart Builder Features

There are multiple Smart Builder features here with the sole aim of making your work easier and more efficient.

Examples of the Smart Builder features that you can access in this section are the optimized page sections, style guide, design assistant, copy insight, builder grid, Unbounce apps, Mobile-Responsive Design, Multi-Device Page Preview, conversion goals, direct domain publishing, Built-in Google Fonts, SVG Images and A/B Testing.

With the style guide, you can access typography, colours and imagery to use for your brand every time. While the design assistant allows you to maximize your conversions by offering data-backed Templates that are specific to your agency and clients.

In creating landing pages, one has to be careful not to add graphics that would affect the user experience negatively. The SVG images take care of this by providing you with high-quality SVG graphics that won’t affect the speed of your pages. As the logos easily adjusts to any screen dimension.

The A/B testing allows you to view your page the way a visitor will see it. The results from this testing can then be used to increase conversion rates.

Smart Builder Features

2. Smart Traffic Features

You can monitor the traffic in your landing pages using Smart Traffic features such as the visitor attributes, time-to-learn, conversion mapping, Smart Traffic Insights and Smart Traffic Reports.

The visitors’ attributes allow you to use the geo-location, timezone, device type, browser and OS of your visitors to give them a better experience thus increasing conversions. The actionable insights from Smart Traffic can also help you tailor your pages to be more friendly to your visitors.

3. Smart Copy Features

The Smart Copy features make the generation of content easy through its tools such as the expander, remix, writer, 30+ templates, 6 languages and chrome extension features.

The expander feature can be used to write the next sentence after inputting any pre-written text. An existing copy can also be turned into something new for a different campaign using the remix feature. You can also write, edit and save content directly within your app using the writer feature.

The 6 language feature makes it possible for you to reach a wider audience using English, Spanish, Portuguese, Dutch, German, and French.

Classic Unbounce Website builder

This is the platform for creating and testing landing pages. It has all the tools that a marketer or agency would need such as A/B tests, popups, sticky bars, custom scripts, and so on.

Unbounce Classic Builder

1. Popups and Sticky Bar Features

The pop-ups and sticky bar features allow you to customize the pop-ups or sticky bars in your Unbounce landing page to increase your conversion. These features include drag and drop, dynamic text replacement, two-step forms, action triggers, URL targeting, offer scheduling, cookie targeting and so on.

2. Integrations

A good app should be able to work well with other apps that are related to its function. This is the more reason why Unbounce page builder integrates with most marketing automation tools.

With the Zapier integrations, Zapier can be used to send leads from your smart builder landing pages to over 1,000 apps through “Zaps.”

The integration with webhook allows you to create your own custom integrations by sending Unbounce form submissions to any sever.

You also get to work with your CRM and marketing automation tools such as Salesforce, Zoho, HubSpot, and Mailchimp without having to leave the builder.

3. Account Management

Client management is another major advantage of using the Unbounce website builder. The account structure of the Unbounce page builder simplifies things for you and your clients.

As an agency, you can manage several clients or campaigns from your account while keeping their details safe and group landing pages, popups, and sticky bars by the campaign for easy reference.

4. Performance and Security

Every feature in the Unbounce website builder is designed to be secure. The data and customer payment information are kept securely by both the Unbounce Conversion Intelligence Platform and Classic Unbounce.

Unbounce website builder is fully compliant with the data privacy and security standards worldwide, including GDPR, CASL, and PCI-DSS.

Unbounce website builder is one of the best tools that are available for the creation of landing pages. Its amazing features and libraries can help you boost your conversion rate and by so doing give you more time to build other projects.

It’s time to grow your agency by reinforcing your services and adding user experience, campaign analytics, and page design with the Unbounce website builder. So do not hesitate to take that step today!

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